WIND, Canada’s newest cellular operator, is eyeing the Nexus One, Google’s first phone and is hoping to be the first operator in Canada to carry it, a move which they hope will put an end to contracts for good. There are no reports on how the talks are going, but Chris Robbins, WIND’s CCO says ”We’re trying,” but since the company is pretty much brand new it’s harder to negotiate a deal. “Canada’s a small market to these guys. We’re not getting a lot of face time,” he added.

Why would an upstart company that only launched service in December be the first (or even exclusive) avenue for getting the Nexus One? There are a few reasons that make sense. First, Google has been very clear they want to offer the phone directly (even though it will be still available for cheaper on a T-Mobile contract). One of WIND’s core philosophies is the “no contract” policy, which fits in perfectly. The second and more important reason is that Google’s phone only has 3G capabilities on the newest AWS network, and WIND is the only operator in Canada (except for another Quebec-specific company) that is on that network, meaning that Bell, Telus, and Rogers networks are too outdated. T-Mobile is also on the AWS network, hence those two companies would be the ideal choice for North America. If one was to buy the phone and run it on Rogers, for example, they would only get 2G service.

You can see now why WIND wants so hard to be able to offer the phone, it’s about time that consumers realized the Big Three are not investing any money in advancing their networks, but would rather keep the money for themselves.

WIND is a trademark operated by Globalive Wireless Management Corp. and in addition to Canada, the brand name has also operated in Greece and Italy for over 10 years. The company has received a major investment from Orascom Telecommunications, one of the biggest telecommunication companies in the Middle East and is based in Cairo, Egypt.